Stage: Outreach

Build Sequence

Use this skill to design a full multi-step outreach sequence for a target persona, with each touchpoint personalised using Saber signal data and timing informed by signal triggers.

Goal

Produce a complete sequence plan: N steps, each with a channel, timing, and a personalised message template that references specific signals.

Step 1 — Establish context

Confirm from conversation context or ask:

• Target persona: job title, seniority, department
• Target company profile: industry, size, signals that matter
• Sender: name, company, value prop in one sentence
• Goal of the sequence: book a call, get a reply, drive a trial sign-up

If a signal-discovery run has already happened in this conversation, use those ICP and signal definitions directly.

Step 2 — Pull signal context from Saber

Signal results personalise each step. Pull what's available before designing the sequence.

If the Saber CLI is available (saber --help works):

Check for existing subscription results covering the target accounts:

saber subscription list
saber subscription get <subscriptionId>

For contact-level context (if LinkedIn URLs are known):

saber signal --profile <linkedin-url> --question "Is this person posting about [relevant topic]?"

If no results exist yet, ask the user what signals they typically track and design the sequence around those signal hypotheses — placeholders can be filled in once signals run.

If the Saber CLI is not available: design the sequence with signal placeholder hooks (e.g. [IF hiring signal: ...]) that the user can personalise once they have data.

Step 3 — Design the sequence structure

Ask the user their preferred sequence length and mix, or recommend based on the persona:

Recommended structure for cold outreach (B2B SaaS):

Adjust based on the persona (executives = shorter, fewer steps; SDR targets = more touches).

Step 4 — Write each step

For each step, write a message template. Use the strongest available signal in Step 1, and distribute different angles across the sequence (don't repeat the same hook).

Step 1 — Signal-led first touch (email) Use the highest-confidence signal as the opener. See write-outreach for format guidelines.

Step 2 — LinkedIn connection request Reference the email or a different signal angle. 300 chars max. No hard CTA.

Step 3 — Value-add follow-up (email) Don't push the product again. Share something useful: a relevant case study, a data point tied to their signals, a framework for the problem you solve. Soft CTA.

Step 4 — LinkedIn engagement If the contact has posted recently (use contact-level Saber signals or check LinkedIn), comment meaningfully on their post. If not, send a short message referencing the earlier email.

Step 5 — Direct ask / break-up (email) Be direct. "Is this a priority for you right now?" or "Should I stop reaching out?" — honest, low-friction. Often the highest-response step.

Step 5 — Add signal-triggered variants

For each step, add a conditional variant based on key signals:

Step 1 — IF hiring signal positive:
  "I saw [company] is scaling the sales team — most RevOps leaders at that stage are dealing with [problem]..."

Step 1 — IF funding signal positive:
  "Congrats on the recent round — [company] is clearly in growth mode. Teams at this stage often prioritise [problem]..."

Step 1 — IF no strong signals:
  [Fall back to persona-level pain without a specific event hook]

Step 6 — Present the sequence

Output the complete sequence as a structured plan, each step clearly showing:

• Channel and timing
• Full message copy
• Which signal(s) it references
• Conditional variants where applicable

Offer to export as a format the user's sequencing tool (Outreach, Salesloft, Apollo, HubSpot sequences) can import.