Skill Reference

List building

build-account-list — Build a target account list and run company signals against it. Works with the Saber CLI, Apollo, HubSpot, or any available prospecting tool — with a manual fallback.
build-contact-list — Build a target contact list and run contact-level signals against them. Works with the Saber CLI, Apollo, LinkedIn, HubSpot, or manual research.
enrich-contacts — Find and add contact information (email, phone) to a Saber contact list using available enrichment providers such as Apollo or Cognism. Detects available MCPs and CLIs automatically.

build-sequence — Design a multi-step outreach sequence (email + LinkedIn) with messages personalised using Saber signal results and timing tied to signal triggers.
objection-handler — Build or extend an objection library for your ICP — common objections mapped to the real concern underneath, with response frameworks your team can use in live deals.
write-outreach — Write personalised cold outreach — email and LinkedIn — using Saber signal results and contact data as personalisation context.

competitive-intel — Map the competitive landscape for a target market — identify competitors, compare positioning, surface common objections, and build battle cards for your sales team.
market-map — Map a target market — size, segments, key players, adjacent verticals, and entry points. Helps GTM teams understand the landscape before building lists or running signals.
persona-research — Build a deep profile of a buying persona — motivations, challenges, buying behaviour, language they use, and where to find them. Helps reps understand who they're selling to before they reach out.

create-company-signals — Activate company-level signal tracking. Runs signals via the Saber CLI if available; without it, outputs a research playbook and suggests alternative tracking methods.
create-contact-signals — Activate contact-level signal tracking using the Saber CLI — creates signals for contacts in a contact list.
manage-signals — View, pause, resume, and adjust your active Saber signal subscriptions.

deal-coaching — Analyse a deal in progress — assess health, identify risks, map the buying committee, and recommend specific next steps to move it forward.
find-expansion-accounts — Identify existing customers showing buying signals for upsell or cross-sell opportunities. Works with Saber, HubSpot, or any available customer data source.
pipeline-review — Audit pipeline health from CRM data — identify at-risk deals, surface stalled opportunities, flag forecast risk, and recommend where to focus.

extract-icp — Research a company domain and extract a structured Ideal Customer Profile (ICP) — including target company profile, buying committee, pain points, buying triggers, and existing customers.
generate-signals — Generate 12–15 structured, weighted research signals from a structured ICP, ready to activate in Saber. Each signal includes answer type, weight, and interpretation rules for automatic scoring.
signal-discovery — Guided entry point for defining your ICP and buying signals — runs extract-icp then generate-signals in sequence. Start here before creating signals or building lists.

import-from-hubspot — Pull a HubSpot company list, view, or segment into Saber as a target account or contact list, ready for signal activation.
sync-to-hubspot — Push Saber signal results back to HubSpot as contact or company properties, keeping your CRM up to date with the latest intent data.

qualify-inbound — Qualify an inbound lead by running your defined signals against their company domain and producing a scored qualification summary.
research-account — Deep research on a single company — signals, hiring, news, tech stack, and LinkedIn presence. Uses the Saber CLI for signal data and any available MCP tools for broader research.
score-accounts — Score and rank a list of accounts by signal strength to surface the highest-priority targets for outreach. Works with Saber signal results, Apollo data, HubSpot properties, or any pasted signal data.